Primerica Misconceptions FAQsi

Is Primerica a legitimate company?

Yes. Primerica is a legitimate company. Primerica is a financial products and services provider that is publicly traded on the New York Stock Exchange (NYSE: PRI) and has been in business for over 45 years. As of the end of December 2024, Primerica had over 2,800 corporate employees in the United States and Canada who support over 151,000 independent, life insurance licensed representatives across both countriesii. Primerica holds an A+ rating by the Better Business Bureau (BBB)iii.

AM Best has rated Primerica's financial strength as A+ (Superior)iv.

Is Primerica a trustworthy company?

Yes, Primerica is a trustworthy company. Primerica was named #1 Most Trusted Life Insurance Company in 2022 by Investor's Business Dailyvi. Primerica's financial strength has been rated A+ (Superior) by AM Best.iv

Primerica has been in business for over 45 years, is publicly traded on the New York Stock Exchange under the stock symbol "PRI" and holds an A+ rating by the Better Business Bureau (BBB)iii. Through its insurance company subsidiaries, Primerica paid approximately $1.8 billion in life insurance benefits to clients' families in 2024 and was the #3 issuer of term life insurance coverage in the United States and Canada in 2024v.

Is Primerica an MLM?

No, Primerica is not an MLM. Primerica is a financial products and services provider. The company's subsidiaries include a licensed life insurance agency, securities broker dealer, and a mortgage broker. The company pays compensation to its independent contractor representatives for product sales based on a hybrid insurance agency model.

Primerica has been in business for over 45 years, is publicly traded on the New York Stock Exchange under the stock symbol "PRI" and holds an A+ rating by the Better Business Bureau (BBB)iii. Through its insurance company subsidiaries, Primerica paid approximately $1.8 billion in life insurance benefits to clients' families in 2024 and was the #3 issuer of term life insurance coverage in the United States and Canada in 2024v.

Is Primerica a pyramid scheme?

No, Primerica is not a pyramid scheme.

Primerica is a leading financial products and services provider that has been in business for over 45 years, is publicly traded on the New York Stock Exchange (NYSE) under the stock symbol "PRI", and holds an A+ rating by the Better Business Bureau (BBB)iii.

Primerica's independent contractor representatives earn commissions based on personal sales and income on the sales of the representatives they train and supervise; representatives do not earn income from the recruitment of other representatives. Representatives may expand their businesses by adding representatives to their teams to increase the number of clients they serve. Primerica's independent contractor representatives must maintain proper state and federal training and licensing requirements to recommend financial products.

iDisclosures:

iiTerm Life Insurance:

  • Life-licensed Primerica representatives are agents of certain affiliated Primerica Companies. In New York, term life insurance products are underwritten by National Benefit Life Insurance Company, Home Office: Long Island City, New York. In the United States (except in New York), term life insurance products are underwritten by Primerica Life Insurance Company, Executive Offices: Duluth, Georgia.
  • In Canada: Term life insurance products and Common Sense Funds segregated fund products are underwritten by Primerica Life Insurance Company of Canada, Head Office: Mississauga, Ontario. Not all products are available in all states or provinces. Securities offered by PFS Investments Inc., 1 Primerica Parkway, Duluth, GA 30099-0001; 770-381-1000, in the U.S., and PFSL Investments Canada Ltd., Mutual Fund Dealer, 6985 Financial Drive, Suite 400, Mississauga, ON, L5N 0G3, 905-812-2900 in Canada.
  • Primerica PrecisionTerm term life insurance policy form ICC21PA0 or PLF22PA0 in all U.S. jurisdictions, excluding New York state. In Canada, Primerica PrecisionTerm life insurance is policy form ZLF22PA0G. Primerica PowerTerm term life insurance policy form ICC21QA0 or PLF22QA0 in all U.S. jurisdictions, excluding New York state. In Canada, Primerica PowerTerm life insurance is policy form ZLF22QA0G
  • TermNow term life insurance policy form NBF17DA1 and CustomAdvantage term life insurance policy form NBF17CA1 in New York state.
  • Not all products available in New York.

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iiiBBB Rating & Accreditation:

  • Primerica, Inc. is an accredited member of the Better Business Bureau. BBB Accreditation Standards represent standards for business accreditation by BBBs in North America. These standards are based on BBB's determination of the attributes of a better business. For a business to qualify for BBB Accreditation, it must continually meet these standards. BBB charges a fee for BBB Accreditation. To be accredited by BBB, a business or organization affirms that it meets and will abide by the following standards listed here, as of January 2025.

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ivAM Best Ratings

  • The following Primerica life insurance companies have been rated A+ (Superior) by AM Best, as of January 22, 2025: Primerica Life Insurance Company, Primerica Life Insurance Company of Canada, and National Benefit Life Insurance Company. AM Best ratings range in order from the highest ratings as follows: A++, A+, A, A-, B++, B+, B, B-, C++, C+, C, C-, D, E, F. For the latest Best’s Credit Rating, access www.ambest.com.

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vFinancial Information:

  • Combined total of Primerica Life Insurance Company, National Benefit Life Insurance Company and Primerica Life Insurance Company of Canada based on 2024 U.S. and Canadian face amount sales (2024 exchange rate: C$/U.S.$: 0.729927). Sources: SNL Financial and OFSLI Data.
  • Financial numbers reflected throughout this page are the combined totals or daily average, as indicated above, as of, or for the year ended, December 31, 2024, for the following affiliated companies: Life Insurance: National Benefit Life Insurance Company (Home Office: Long Island City, NY) in New York; Primerica Life Insurance Company (Executive Offices: Duluth, GA) in all other U.S. jurisdictions; Primerica Life Insurance Company of Canada (Head Office: Mississauga, ON) in Canada. Investments: In the United States, securities are offered by PFS Investments Inc. (PFSI), 1 Primerica Parkway, Duluth, Georgia 30099-0001; In Canada, mutual funds are offered by PFSL Investments Canada Ltd., mutual fund dealer, and segregated funds are offered by Primerica Life Insurance Company of Canada, Head Office: Mississauga, ON. Each company is responsible for its own financial obligations.

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viInvestor's Business Daily #1 Most Trusted Life Insurance Company:

  • Survey results are presented solely with respect to Primerica’s U.S. term life insurance business. Term life insurance underwritten by National Benefit Life Insurance Company, Home Office: Long Island City, NY in New York State; Primerica Life Insurance Company, Executive Offices: Duluth, GA in all other U.S. jurisdictions; and Primerica Life Insurance Company of Canada (Head Office: 6985 Financial Drive, Suite 400, Mississauga, ON, L5N 0G3, Phone: 905-812-2900) in Canada. From Investor’s Business Daily, "#1 Most Trusted Life Insurance Company," as of October 9, 2024.

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For more information, please visit https://www.primerica.com/public/primerica_disclosures.html.